THE DEBUT OF LA BEAUTÉ LOUIS VUITTON

Louis Vuitton embarks on a new journey with the launch of La Beauté Louis Vuitton.

This exciting venture expands the House's vision, rooted in the spirit of travel and creative excellence.  Debuting in Autumn 2025, La Beauté Louis Vuitton welcomes Dame Pat McGrath, DBE, as the Creative Director, Cosmetics. The world-renowned British makeup artist brings her incomparable eye and expertise to developing a lifestyle beauty experience that extends beyond products. 

Pat McGrath, often hailed as “the most influential makeup artist in the world,” will oversee this dedicated métier.
Beyond her collaborations with numerous designers and fashion houses, including Louis Vuitton, her creative influence expanded with the launch of her eponymous brand, Pat McGrath Labs, in 2015. A member of the Order of the British Empire since 2014, she became the first and only makeup artist ever to receive the title of ‘Dame’ in 2021 from Her Majesty Queen Elizabeth II.
 

Since its founding, Louis Vuitton’s travel history embraced beauty, with innovative vanity cases specially crafted for the transport of delicate toiletries, perfumes and cosmetics. In the 1920s, Louis Vuitton designed luxurious powder compacts, brushes and mirrors. Two exceptional examples preserved in the Louis Vuitton archive date from 1925: Le Milano was a bespoke kit made for the soprano Marthe Chenal, while an exquisite toiletry case was also created for the Polish composer, Jan Paderewski. Moreover, the first Louis Vuitton handbags for women were conceived with the need to carry daily essentials including cosmetics. 

Says Pat McGrath, Creative Director, Cosmetics at Louis Vuitton, “Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftmanship, creativity and innovation. The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”

“La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage.”, says Pietro Beccari, Chairman and CEO, Louis Vuitton.

With more information on the product range to follow, La Beauté Louis Vuitton reflects the broadening scope of luxury, whereby the House’s rich heritage assumes once again a new, contemporary form. 

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PRESENTATION | ΠΑΡΟΥΣΙΑΣΗ